- Fresh Vine Wine Inc VINE has partnered with The Independent Grocers Alliance (IGA) and its Better Choices program.
- The partnership will educate independent retailers on meal preparations to pair Fresh Vine Wine as the Better Choice option.
- The IGA has more than 8,000 grocery retailers worldwide under its ambit.
- The program will develop a marketing campaign, aligning with the IGA Better Choices marketing position, highlighting the wine’s quality and taste.
- Fresh Vine Wine produces lower carb, lower sugar, and lower calorie premium wines in the U.S.
- Price Action: VINE shares are trading lower by 0.37% at $2.70 on the last check Monday.
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