IPL 2022 TV Ratings – IPL 2022 LIVE Broadcast: The cheer for IPL 2022 is back. After 3 continuous weeks of dip in ratings, finally some good news has come in for the BCCI and the official broadcaster Disney Star Sports. The 4th Week of IPL has seen some marginal improvement in TV Ratings for IPL 2022. This improvement has made Star Sports Hindi 1 channel as No. 1 Channel across genres in the past week: Follow IPL 2022 LIVE Updates with InsideSport.IN
IPL 2022 Points Table / IPL 2022 Orange Cap / IPL 2022 Purple Cap / IPL 2022 Full Schedule / IPL 2022 Most FOURS / IPL 2022 Most SIXES
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IPL 2022 TV Rating: Finally some good news, IPL Viewership ratings pick marginally as Star Sports Hindi becomes No. 1 Channel across genres
IPL Ratings Improve: BARC Week 16: Saturday, 16th April 2022 to Friday, 22nd April 2022
- According to Data Released by BARC for Week 16, the ratings slide of last 3 weeks is halted
- The ratings in Week 16 are seeing 9% increase vis a vis last week.
- For Week 16 Star Sports Hindi 1 has become No. 1 channel. Star Sports Hindi has pushed SUN TV & Star MAA to number 2 & No. 3 positions respectively.
How the IPL 2022 Fared in 1st three weeks?
The 1st week of IPL LIVE Broadcast ratings saw 33% drop. In the 2nd week, the IPL Ratings witnessed 28% drop vis a vis last year. Even in 3rd Week of IPL Ratings were below par.
BCCI too were getting concerned with fall in viewership numbers.
“We haven’t seen the entire viewership report as yet. But any fall in television ratings is a concern. The matches and standard of cricket is absolutely top class. We are sure the ratings will pick up in coming weeks”, said a top BCCI official
Drop in IPL 2022 Viewership
- Week 1 of IPL 2022 – Ratings Drop by 33% vis a vis Week 1 of IPL 2021
- Week 2 of IPL 2022 – Ratings Drop by 28% vis a vis Week 2 of IPL 2021
- Week 3 of IPL 2022 too witness small drop in Ratings.
“This wasn’t expected. The IPL Ratings are below-par. The ratings have never fallen this much. It’s almost 20-30% down and just imagine we have paid 25% more than last rates. We have already reached out to Star Sports for a solution”, informed a top ON-AIR advertiser on IPL 2022.
InsideSport also reached out to Disney Star Sports Network for their take on the fall in rating last week but did not get any reply.
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IPL 2022 TV Ratings: Drop in Ratings, will it impact IPL Media Rights Auction dynamics?
IPL Media Rights Tender – 6 Companies Buy IPL Media Tenders: The fight for the IPL Media Rights for 2023-27 will take place on June 12th. The ratings are closely getting monitored by the bidders.
For now it is unlikely to have much impact on the values of rights – but any further drop can cost BCCI big time.
IPL Media Rights Tender: From Disney Star vs Sony, will fight for…
Disney Star, TV18-Viacom (Sports-18), Amazon, Zee, Sony & MX Player have already bought the tender documents.
- The deadline to purchase the ITT ends on May 10
- The potential bidder will then have next four weeks to seek clarifications
- June 12th will be the LIKELY Date for E-Auction
Follow IPL 2022 LIVE Updates & IPL Media Rights Tender LIVE Updates with InsideSport.IN