When you’re crafting your digital marketing toolkit, you might be wondering how to get more followers on Instagram. After all, creating a business account is only the first step.
If you don’t have anyone following you, or more importantly – if you don’t have anyone relevant following you, then your efforts won’t pay off in terms of generating customers. You need to have a strong follower base to show great content so they will convert into customers.
But how do you find these followers? Well, here are 16 different ways you can get more followers on Instagram this year.
The Ultimate Guide to Instagram Marketing for Small Business
16 Ways to get more followers on Instagram
1. Gain New Followers On Autopilot
The easiest way to earn new followers on Instagram in 2022 is to use an Instagram growth service.
Think of it this way. There are plenty of things in your business that you can automate. Email sequences, chatbot responders, and social media posting are just a few examples. Why not add follower growth to that list?
Growing your following using an organic method can take a lot of time, but it’s one of the best ways to generate quality followers. Using an Instagram growth service simply automates that process.
The biggest thing to look out for when considering an Instagram growth service is what kind of followers you are attracting. This is why we recommend Kicksta. They attract 100% real and organic followers who will actually engage with your brand as opposed to bots.
2. Create A Strong Hashtag Strategy
Using the right hashtags is a great way to attract Instagram followers because it helps your posts land in front of the people who want to see and engage with your content. Even if you don’t use a particular keyword in your post copy, as long as it’s relevant you can use that keyword as a hashtag. Then, the people who are interested in and following that hashtag will be able to see your post.
It can be difficult to decide which hashtags to use, though. There are a few ways to make the process easier. First of all, use a hashtag generator tool. As long as you have a few keywords to get started, this tool can help you find related hashtags.
Another great idea is to see what hashtags your competitors are using. You likely won’t want to copy them exactly, but mixing in a few of their hashtags can be a good decision.
Finally, as with any new tactic, track your hashtags analytics to see what’s working. You don’t want to spend time using a hashtag that isn’t bringing you, new followers.
3. Explore Instagram Reels
Reels are going to continue to grow in popularity throughout 2022. Whether you love video or hate it, it’s here to stay. If you haven’t created a Reel yet, now’s the time to do so. You can start with something simple. Just pick a song, point to various places in mid-air on-beat, and then add text where you’re pointing to that explains a concept or something about your business.
The best tip when it comes to Reels is to start posting and then keep posting consistently. The more Reels you create, the better you’ll become. So, make sure you can keep trying different types of videos and see what resonates with your audience. Make sure you’re watching your analytics to see what they like. And have fun with it. Sure, this is business, but video should be enjoyable for you to make and for your audience to watch.
4. Stay On Top Of Your Posting
Speaking of consistency, if you’re looking to get ahead in 2022, you need to make sure you’re posting consistently and at the right times. If you build up a strong following and then only post randomly, they’re not going to know what to expect from you and they might decide to unfollow. Instead, create a schedule and stick to it. You don’t have to post every day, but decide what’ll work for your business and commit to it.
If you’re worried about staying on track with your schedule, don’t be. You can easily have a secret weapon: use an Instagram scheduling tool. With a scheduling tool, you can create your posts in advance and set them to post on your schedule. This way you never have to worry about what you’re going to post on a particular day or if you’re going to remember to post before you have to go to your doctor’s appointment or whatever else might be going on for you. It’s all prepared in advance.
5. Maintain A Consistent Tone And Feed
Staying consistent is important for both attracting followers and keeping them. If someone sees one or two of your posts, decides they like you, and wants to follow, they’re going to want to continue to see the same tone. If you come across as knowledgeable, to begin with, you don’t want to then change your tone and seem flippant and carefree. That’s not what your followers signed up for, so to speak.
Before you start posting (or before you publish your next post), think about what you want your tone to be on Instagram. Are you going to be playful? Irreverent? Professional? Fun-loving? There’s no right or wrong answer, but you need to make a decision for your brand and then stick with it. Choose a few adjectives that describe your brand in the tone that you’ve chosen and try to use one of them in each of your next few posts while you’re getting the hang of this.
6. Optimize Your Captions For Engagement And Search
Much like you would optimize your blog post for SEO, you can optimize your Instagram caption for search, too. Believe it or not, people are using Instagram to search for plenty of things, including businesses. Make sure you’re using the right keywords so you can land on the right results pages. If you’re a photographer in Chicago, make sure that most of your captions include the phrase “Chicago photographer” if you’re trying to find potential clients.
Beyond search, though, you can create more engagement on your posts through your captions. Use strong calls to action (CTAs) and questions in your captions so your audience knows how to respond. Sometimes someone might want to engage with you, but they aren’t sure what kind of comment to leave. When you ask them a question or tell them “tag your friend who’s interested in learning this,” you make it easier for them to engage with you.
7. Optimize Your Bio To Attract New Followers
Your bio can make or break you when someone lands on your profile to hit that “follow” button. Here are some best practices for each piece of your bio:
- Profile picture: if possible, include people. If you’re going to have your logo, make sure it’s clear enough to see in a tiny circle.
- Bio: in your actual copy, make sure you use the right keywords – your bio is searchable, too!
- Branded hashtags: if you use specific hashtags related to your brand, include them in your bio so people can see and use them.
- Highlight: use the highlights to your advantage by saving FAQs, your brand’s story, product introductions and other pieces of information your followers might want to know.
To take your bio to the next level, though, use a link in the bio tool to include multiple links to your blog, eCommerce page, and other social media sites. This is an important tip because now you can share multiple links at once, and you don’t have to worry if someone finds a post from weeks ago that sent them to your link in bio. You can just add additional resource links so everyone can find what they’re looking for.
8. Work With Influencers
Influencer marketing is the real deal in 2022. People trust the influencers they know and love, and your brand can benefit from that. If you’ve never tried working with an influencer, this is your year. Think of a good pitch and then try it. Begin by following them and engaging with their content so that they know you exist before you slide in their DMs and pitch a partnership.
Believe it or not, it’s an excellent idea to consider working with a micro-influencer. Major influencers with millions of followers don’t have as strong of a connection with their audience as micro-influencers do. In this world, that connection means everything because it means the followers are ready and willing to trust what the influencer has to say and recommend. Also, make sure you share the same target audience. Working with an influencer is only effective if their audience will be interested in your brand.
9. Take Advantage Of The Location And Tagging Tools
People like to support local businesses, so the more you can use the location tag, the better. Even if you’re an online company that can help people in various locations, using the location feature can be helpful. Also, whenever it’s appropriate, tag other people or brands in your posts. It might seem counterintuitive, but it works.
Shoutout or mention other Instagram accounts in your posts when possible and tag them in your content. This will help you show up in their tagged photos, and they might even share the post out of appreciation! If they did, this would expose your content to more users who might be interested in checking out your brand.
10. Engage Your Followers With Giveaways And Contests
Giveaways and contests help boost your engagement. This shows Instagram that your content is valuable and makes the algorithm more likely to boost your posts and share them with new people. It also helps potential new followers see that people actually do engage with your posts, so your content is worthwhile.
Whenever possible, try to build your contests around User-Generated Content (UGC). Ask people to post about your brand on their profiles and tag you for a chance to win. Not only will you be able to re-post those posts, but you’re also generating endorsements from real people. Their friends are going to see them speaking highly of you and be interested in checking out your page.
11. Be Authentic And Relatable
2022 is all about authenticity. Your followers want to see that you’re a real person or brand they can relate to easily. Gone are the days of the perfect, highly-curated feeds, but that doesn’t mean you should just throw random pictures on your feed. You still want to create a nice-looking page, it just doesn’t need to be so manicured that nothing is out of place.
Believe it or not: memes. Everyone loves memes right now. If creators don’t jump on the meme train, they might be left behind. If you’re not sure where to start, scroll through your explore page and see what memes appear there. Use those as inspiration for creating your own.
12. Create More Presence On Video
We mentioned this earlier regarding Instagram Reels, but there are more ways to use video on Instagram. IGTV and Instagram Live aren’t going anywhere, so they should be a part of your Instagram strategy.
IGTV can be a great place to put product demonstrations. Your audience wants to see this, so it’s likely to get strong engagement. When it comes to Instagram Live, try doing a Q&A or something else where you are generating engagement while you’re on Live. You can always save the video and use it as an IGTV so you’re getting multiple uses from it.
Most importantly, have a plan for your content before you begin to film, especially for IGTV. Longer-form content can feel overwhelming to create, but having a plan can make it feel more manageable. Even if you don’t have a true script, if you know what you’re filming and what you’ll be talking about, you’ll feel more in control. Another great idea is to know how you want to break down this long video into smaller pieces. Are you going to pull out a few 15-second clips to put in your Stories? Are you going to re-publish this on YouTube? The possibilities are endless.
13. Create Content Worthy Of Sharing And Saving
Instagram’s algorithm is all based on proving to Instagram that people are interested and engaging with your content. If Instagram sees people are sharing and saving your content, they will know it’s worth seeing, and it’s more likely to show it to more people. This, in turn, can help new potential followers see your content.
Start mixing in some inspirational posts to your currently planned content. Just like on Pinterest, if you’re posting inspirational content people will save it to come back to later. It’s also easy for people to share their Stories, because it’s something that anyone wants to hear. Additionally, post relatable or educational content. Again, it’s easy for someone to share because it applies to many people.
14. Hop On Popular Trends
Trends are popular for a reason: many people enjoy what they’re about. Whether it’s a new dance or trending audio on Reels or a new hashtag and post style for your feed, try jumping on a trend the next time you see one. It’ll bring you new Instagram followers and it might just be fun.
Stay aware of what’s trending right now by spending time on Instagram regularly. Scroll through your feed and spend time on the Explore page to see what’s popular.
15. Engaging Instagram Stories
Instagram provides so many tools to encourage your followers in your Stories, use them! Stories are one of the most popular elements of Instagram these days. Many people just get on the platform to scroll through Stories, rather than the feed.
There are many different stickers, like the question box or the poll sticker. Using these built-in engagement tools can help you generate responses from your audience. Use the poll to create this or that Stories, asking your audience for their opinions. A question box can lead to a lively Q&A. Gifs are just plain fun.
16. Monitor And Adapt Your Strategy
In social media, things move fast. To attract new followers in 2022, you have to be consistently analyzing and adapting your content to stay in the game. If you aren’t monitoring your analytics to see what’s working and what isn’t, you’re going to fall behind.
Take advantage of Instagram analytics and post insights. They’re built into your app, and they’ll show you what posts are resonating best with your audience. From there, you can decide how to move forward and what content you should create more of so that your audience continues to engage with it.
Time to get started
So there you have it: 16 ways to optimize your strategy on Instagram and attract new followers at the same time. Many of these are small changes to what you’re already doing, but some might take a little more time and effort to roll out. Which one will you implement first?
Guest author: Samantha Hackett is a Marketing Coordinator at Kicksta with expertise in all things Instagram and social media marketing.