Disney+ is set to launch an ad-supported subscription plan later this year in the USA, with plans to expand internationally in 2023.

The AVOD version of Disney Plus will be offered at a price less than the regular ad-free version, which in the U.S. costs $7.99 per month and $11.99 in Australia.

“Expanding access to Disney Plus to a broader audience at a lower price point is a win for everyone — consumers, advertisers, and our storytellers,” Kareem Daniel, chairman of Disney Media and Entertainment Distribution, said in announcing the plans. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”

“Since its launch, advertisers have been clamoring for the opportunity to be part of Disney Plus, and not just because there’s a growing demand for more streaming inventory,” Rita Ferro, president of advertising for Disney Media and Entertainment Distribution, said in a statement. “Disney Plus with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel and National Geographic.”

More details are expected to be revealed in June at Disney Upfronts.

Source: Variety