by Thinus Ferreira

Paramount Africa, previously ViacomCBS Networks Africa (VCNA), is adding the Indian TV brand Zee World as a channel to its sales portfolio from 1 March.

Zee World, from Zee Entertainment Enterprises as the world’s first English-dubbed Indian entertainment channel, is available on MultiChoice’s DStv satellite pay-TV platform in South Africa and other African countries on DStv channel 166, as well as on GOtv on channel 25.

“The environment in which Paramount Africa operates necessitates a diverse, one-of-a-kind, and adaptive approach to
commercialisation, distribution, promotion, and the incorporation of innovation
in ensuring the success of our business,” says Strini Naicker, vice president of commercial and content distribution at Paramount Africa.

“We are always open to new partnerships
that will see us grow and also continue to offer content that resonates with
our audiences.”

Strini Naicker says that from March, Paramount Africa’s stakeholders and partners will have an additional avenue and
platform to promote their products and services. 

“The programming content on
the Zee World channels are relatable and adapted to resonate with diversified
consumers, which is what Paramount Africa strives for on a daily basis.”

Craig Paterson, Paramount Africa senior vice president and general manager, says “Welcoming Zee World to our portfolio
not only means a new audience, but it also delivers on some of our strategic
objectives, to cater to a broader audience and live by our mantra of
prioritising diversity and inclusion. This is an exciting partnership for the
Africa business”.