If you want a murderously animated explanatory video for your company, choosing the right production studio is crucial. Your video reflects the personality of your brand. It is also an opportunity to make a good first impression on potential customers. Quality is therefore above all important.
When comparing different video production companies, the following points must be considered:
A video should establish a connection between the brand and the viewer so that the characters must be alive. Humor is also very important, although there are cases where formality is necessary. When looking at the patterns of a 3d animation agency, pay attention to the details. Understanding the underlying message means that the story has been transmitted correctly.
Videos must be clear. A video with incomprehensible graphics is useless. The same applies to the overall design. Drawings should be original and appealing. For motion graphics, drawings should be modern and attractive. Since the video is a marketing tool that integrates into the rest of your marketing campaign, pay attention to the consistency with the company’s logo, brand, or website.
Voice-over should be carried out by a professional speaker who has the right sound and genre knowledge and reflects the national language. For example, different English-speaking countries use different pronunciations.
There are tons of companies with high-quality products and affordable prices, but they have little time to communicate effectively with customers. It is important to have an open dialogue and get good customer service that guides you through the entire process of creating the video.
The production company should respond immediately to your questions and suggestions and let you actively participate in all phases of production. What kind of feedback have previous customers given about the company? This can be determined by ratings, ratings, recommendations, and testimonials on their website or LinkedIn profile.
Reviewing testimonials can give you more confidence when deciding whether you want to hire the company or not. A reliable production company should not hesitate to provide this information.
If a company has sufficient experience, it can properly guide you through the video process and help you Hire an Illustrator with the best style (motion graphics, character animations, and whiteboard animations), duration, and more for your video.
Nobody knows more about your company and brand than you, but a video company probably has proven expertise in this field. Listen to their recommendations, even if they do not match you.
Be careful with companies that do not put an end to special requirements such as “I need my video in a week, with the best quality and at low cost”. If this happens and the provider does not say a word, you are on the wrong track. A good company is not characterized by complacency, but by a sense of responsibility and coherence towards desperate requests.
How much do you want to spend on your explanatory video? Prices can depend not only on your needs but also on your restrictions, especially if you are a startup.
It is ideal for companies on a small budget to hire a freelancer who is responsible for the entire video production process, from scriptwriting to post-production.
Another option is to use one of the many high-quality templates available. However, a ready-made template does not really reflect your identity, and the worst thing is that you have the same video as another company.
If you have a larger budget and want to set your business apart from your competitors while at the same time reconnecting with potential customers, hiring a studio is an excellent option for creating your video. Search for animation companies with questions such as “start videos”, “animated marketing videos“, “company videos” or “video production company.”
As a rule, a video production company has an organized structure with professionals specialized in certain areas: screenwriters, directors, illustrators, speakers, animators, and post-producers.
Prices can vary significantly between companies. There are many companies with above-average costs and not very good quality (don’t forget to always check the portfolio). Also, be careful with extremely small budgets (cheap can be expensive).
Does the company help you get the most out of your video as a powerful marketing tool? To which platform will you upload it? What language will you use? Would you like many versions of the video with different call-to-action (CTAs)? Will you create banners (“creative”) with the characters of your video?
Since each video production company handles its additional services individually, make sure that they fully understand your needs and the needs of your target group.