Nine has inked pre-sale deals with UK distributor Silverlining Rights for Channel 4 series Inside The Superbrands.

The 8 x 60-minute series goes behind the doors of some of the world’s oldest and most iconic brands including Kellogg’s, Heinz, Walkers and Guinness to explore the history behind these retail giants and the emotional bonds they have formed with consumers.

The series includes interviews with celebrity advocates such as Ed Sheeran and Gary Lineker, historians, experts and retail industry figures, interwoven with archive footage, to reveal the closely guarded product secrets, brilliant advertising masterminds and retail gurus behind their success.

Bethan Corney, founder and MD at Silverlining Right, said: “HLP Studios has secured remarkable access to some leading international brands which gives this series lots of global appeal. We’re delighted to have been able to work with them to secure the funding needed to get the series into production through these pre-sales and we’re looking forward to further sales of both the series and the format as we roll it out this spring.”

TV2 in Denmark and RTL in the Netherlands have also signed pre-sale deals.

Source: TBI Vision