by Thinus Ferreira

Yet another former MultiChoice staffer who worked in communication and publicity there has found greener pastures at Netflix, with Efosa Aiyevbomwan who is now the public relations and publicity manager for Netflix in sub-Saharan Africa.

Efosa Aiyevbomwan from Nigeria, together with Marang Setshwaelo from South Africa as Netflix Originals publicity director for sub-Saharan Africa, now oversees the publicity initiatives for Netflix content in Africa and in South Africa.

Netflix has been and is currently using the Eclipse Communications and DNA Brand Architects PR companies for various publicity initiatives around new content, or when there are eventing attempts to try and create buzz around certain shows and films like Bridgerton or Silverton Siege.  

Efosa Aiyevbomwan, who previously also worked at MultiChoice, is the latest staffer from the pan-African pay-TV service to join the red N in the Netherlands in Amsterdam.

Francois Rank also abruptly and quietly exited MultiChoice earlier this year after just 9 months at the pay-TV operator as MultiChoice senior manager for corporate communications without any goodbye and MultiChoice not saying a word to the media about either of their departures or alerting that they’re gone.  

Before joining Netflix as new PR boss for Africa Efosa Aiyevbomwan was chief marketing officer at Appzone in Lagos, Nigeria for a year, and before that headed up communications at Uber in West Africa.

He was at MultiChoice Nigeria and M-Net West Africa for 4 years since mid-June 2014 heading up public relations and talent first for M-Net West Africa and its Africa Magic channels on MultiChoice’s DStv in Nigeria, before adding and becoming DStv Nigeria’s PR manager in September 2017 to his responsibilities.