The Ultimate Guide to Using Twitter for Business in 2022

Business

The Ultimate Guide to Using Twitter for Business in 2022

admin

March 15, 2022

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You have limited resources when you’re a small business owner or a startup founder.

If you’re like most small businesses, your marketing budget is modest, and you’re juggling many tasks, including marketing. If you’re lucky, you have a dedicated marketer trying to manage dozens of marketing campaigns.

Ultimately, your goal is to increase your business’s online reach and revenue. But this is easier said than done, especially if you’re just starting and launching your business.

This is where mass social media platforms such as Twitter can make a world of difference.

Twitter has proven itself as a powerful platform for directly engaging an audience, creating brand awareness, and helping grow your business’s customer base without the need for a huge marketing budget or advanced expertise.

Twitter has high name recognition – 88% of Americans know about Twitter. And it’s a popular platform for marketers. For example, 82% of B2B content marketers have used Twitter in their content marketing strategies in the last 12 months.

But, to succeed on Twitter, your company must stand out.

Putting out consistent content isn’t enough. You must enhance your customer’s experience online, encourage followers to purchase, and help your brand connect more humanly.

To do these things and grow your business, you need to create a successful strategy and learn to leverage Twitter’s powerful platform.

To help you, we created this practical guide to using Twitter for your business.

Fundamentals of an effective Twitter strategy

Whatever the platform, strategy is everything when it comes to online marketing. Your Twitter strategy should be focused on the content you create and deliver to your audience.

The following four tactics will help you develop a strong Twitter marketing strategy:

1. Watch and learn from competitors and others

Twitter is a powerful tool for research.

For example, you can use Twitter to search and follow your competitors directly. Observe how they use content marketing and how they engage their audiences.

You can research related audiences and topics using the algorithm through Twitter hashtags.

By learning from your competitors’ strategies on Twitter, you can create your unique approach.

2. Audit your Twitter account

Most businesses forget to audit their social accounts regularly.

This is a problem.

To use Twitter effectively, you have to create and execute a strategy. And your Twitter account is a critical part of that strategy.

How you present your business online matters. The information in your Twitter profile must be concise, punchy, relevant, and updated.

Make sure your profile photo shows the correct company logo. Have a strong banner that visually explains what your business does. And make sure to link to your business website.

That’s just for starters.

Get familiar with Twitter analytics. Identify the following when performing a Twitter account audit:

Who is your target audience? What are the age, location, and gender demographics?
What types of content are you publishing?
What types of content does your target audience consume?
When are your followers active?
How often should you post content? On what days and at what time should you post?

And remember to perform an account audit every few months. Determine in your organization how often you conduct audits. Every company has a different sweet spot that works for them.

3. Identify and classify your audience

Content marketing fails when it doesn’t resonate with your target audience. So, consider audience personas before you create content and a social media strategy.

When creating strategy and the individual pieces of content, you should have a distinct audience persona in mind to identify the best way to communicate with them.

Who are you trying to reach?
What are their interests?
What are their pain points?
How can you capture and hold their attention?

4. Keep up with social media best practices

Social media is a dynamic and volatile landscape. Algorithms often change, and these changes require companies to evolve their strategies on Twitter.

So, keep up with updates and best practices, such as the optimal image sizes and the best times and days of the week to post content.

Keeping a finger on the pulse of the Twitter algorithm will help you anticipate and adjust to changes and keep your impressions and brand health high.

How to use Twitter for business

Now that you know how to build a Twitter marketing strategy, let’s examine critical and more in-depth steps you need to take to further leverage Twitter:

1. Set up a Twitter profile that sets you up for success

Success is 99% preparation, some would say. The same goes when building your Twitter profile.

Profile name

If you can, pick a Twitter handle that matches your business name.

However, what should you do if your brand name is already taken? One practical solution to this is to add an active CTA (call to action) to prefix your brand name. For example, instead of “@crowdspring,” you can use “@ChooseCrowdspring.”

Or, to inspire a more collaborative or tribe-centric approach to your Twitter handle, you can alternatively go with something that describes a group identity, such as “@WeAreCrowdspring” or “ThisIsCrowdspring.”

You could also attach the suffixes “HQ” or “Official” at the end of your brand name to convey authority and ownership of the account name. But we suggest you do this only if your exact brand name isn’t available.

Ultimately, your brand strategy should be focused on consistency and eliminating confusion whenever possible. And while it’s rare that you can have an identical profile name on all social networks, you can generally come pretty close.

Profile images

Image is everything on social media, and the more your account conveys legitimacy and professionalism, the more a prospective follower or customer will consider following your account.

So, pick relevant but compelling images for your banner and profile photo. Most businesses use their official logo for their profile picture. But don’t neglect your banner photo. Take a look at your competitors to see their approaches to the banner photo. And then look at the Twitter banners of other successful brands that speak with an audience similar to yours.

The Twitter banner image is where your brand has the chance to show its unique personality and be a little more creative. So be strategic in picking images that stand out in color and overall visual impact. But be sure that these images match your overall brand identity. Otherwise, you’ll confuse your customers and prospects.

Profile description

Finally, this step is usually overlooked, but it’s essential. Refine your profile description.

In the description, come up with a compelling and punchy copy that encompasses what your brand is about. Include a functioning website link and provide your location.

Powerfully simple strategy for business growth

Our brand identity workbook has actionable insights and steps to help you build a strong brand identity.